Rumours have been circulating that Burger King will open its first outlet this summer at Tan Son Nhat airport in Ho Chi Minh City. The move will end years of speculation over whether or not the fast food hamburger giant will finally make it to Vietnam.
The reports are the result of supposed enquiries made by the Ho Chi Minh City-based investment group Imex Pan Pacific (IPP Group) to various food and beverage suppliers around Ho Chi Minh City. Also the people behind Domino’s Pizza, the same company behind Burger King, have neither denied nor confirmed their involvement with bringing Burger King to Vietnam.
Much has been made over whether McDonald’s or Burger King will set up shop in this country. For many, these two fast food outlets are the epitome of all they dislike about the increasingly generic nature of western culture. For others, especially expats who have set up shop in Vietnam’s largest city, it will provide a welcome taste of home.
While KFC has been operating in Vietnam for over a decade and Pizza Hut has been in Ho Chi Minh City for almost five years, none of the fast food chains here epitomises western fast food as much as McDonald’s and its global competitor Burger King.